(005) SEO · AIO · GEO · AEO
Visibility.
Be found on Google.
Be cited by AI.
Be chosen by people.
Your customers now ask Google, ChatGPT, Perplexity and Gemini. We make sure your brand shows up in the links and in the answers, with monthly reporting that connects to real decisions.
Visibility, in short
What is Visibility?
Visibility is 360PMI’s search service for the AI era. We combine SEO, AI Overview optimization (AIO), generative engine optimization (GEO) and answer engine optimization (AEO), so your brand shows up in Google results, in AI-generated answers, and in assistants like ChatGPT and Perplexity.
- Service
- Search and AI visibility, with monthly reporting
- Disciplines
- SEO, AIO, GEO and AEO, available on their own or combined
- Where you show up
- Google and Bing results, Google AI Overviews and AI Mode, ChatGPT, Perplexity, Gemini, Claude and Copilot
- Languages
- English and Spanish
- Reporting
- Monthly, in plain language, from Search Console, GA4 and AI answer tracking
- Our promise
- No ranking guarantees. Honest work, clearly measured.
Search didn’t die.
It started talking.
People still search. But more and more, they get an answer instead of a list, and the answer names a few brands. Being one of them is the new first page.
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01 / Links
The classic results.
Ten blue links, maps and shopping results. Still where most search clicks happen, and still the foundation for everything else.
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02 / AI in search
Answers on top of the results.
Google’s AI Overviews and AI Mode summarize the web and link to the sources they used. Your page can be one of them.
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03 / AI assistants
Conversations that recommend.
ChatGPT, Perplexity, Gemini, Claude and Copilot answer questions directly, and often name brands and cite sources while they do it.
The alphabet soup, decoded.
Four acronyms, one goal: when someone looks for what you do, they find you. Here is what each one means, in plain language.
Search Engine Optimization
SEO
Making your site easy for search engines to crawl, understand and rank for the searches that matter to your business.
Where it shows up: Google and Bing results, Google Maps and local results.
What we do
- Technical audit and fixes
- Keyword and question research
- On-page optimization and internal linking
- Local SEO and business profiles
How we measure it: Impressions, clicks, rankings and conversions in Google Search Console and GA4.
AI Overview Optimization
AIO
Making your pages strong, clear sources for the AI-generated summaries Google shows above its results, in AI Overviews and AI Mode.
Where it shows up: Google AI Overviews and AI Mode.
Honest note: Google says there is no special trick or extra markup required. Pages must be indexable, eligible for snippets and genuinely helpful. That is exactly what we build.
What we do
- Answer-first content with clear headings
- Snippet eligibility and indexing checks
- Coverage of the related questions AI searches fan out to
- Freshness on pages that matter
How we measure it: Search Console performance (AI features are included in Web results) and tracked queries.
Generative Engine Optimization
GEO
Making your brand a source that AI assistants understand, trust and cite when people ask them for recommendations.
Where it shows up: ChatGPT, Perplexity, Gemini, Claude and Copilot.
What we do
- Clear entity info: who you are, what you do, where
- Quotable facts, figures and comparisons on your site
- Third-party mentions, reviews and listings
- AI crawler access, plus llms.txt where useful
How we measure it: Tracked prompts, brand mentions and citations, and referral traffic from AI assistants in GA4.
Answer Engine Optimization
AEO
Structuring content so a single, clear answer can be lifted straight from your page: featured snippets, voice assistants and “People also ask”.
Where it shows up: Featured snippets, People also ask, voice assistants.
What we do
- Question-led pages and FAQs
- Concise answers in the first lines
- FAQ and HowTo structure where it fits
- Speakable, scannable formatting
How we measure it: Featured snippet and People also ask appearances for tracked questions.
The short version: SEO is the foundation. AIO and AEO turn your pages into answers. GEO makes sure AI assistants understand who you are and trust you enough to name you.
How visibility is built
No shortcuts. Just layers.
AI answers are built from the same web that search engines index. Every layer depends on the one below it, so we build from the ground up.
- Search Console, GA4 and AI answer tracking, read every month.
- Reviews, mentions, links and consistent business info across the web.
- Schema, entities and clean headings that machines can read.
- Clear answers to the questions your customers actually ask.
- Crawlable, indexable, fast and secure. Open to search and AI crawlers.
Choose one discipline or combine them
What we do.
Myths we hear every week.
AI search attracts a lot of noise. Here is what is actually true.
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Myth
SEO is dead now that AI answers everything.FactAI answers are built from web pages. Strong SEO is how you become one of their sources.
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Myth
You need a secret trick to appear in AI Overviews.FactGoogle says no special markup is required. Indexable, helpful, well-structured pages are the way in.
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Myth
Someone can guarantee you #1 or an AI citation.FactNobody controls the algorithms. We control the quality of the work and we measure it honestly.
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Myth
An llms.txt file will get you into ChatGPT.Factllms.txt is a useful, emerging proposal for AI agents. It helps some sites, but it is not a ranking switch.
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Myth
More keywords on the page means better results.FactClear, direct answers to real questions beat keyword stuffing, for search engines and AI alike.
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Myth
AI visibility is a one-time project.FactSearch and AI answers change constantly. Visibility is maintained month by month.
How it works
Audit. Fix. Publish. Measure. Repeat.
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01
Visibility audit
Where you rank, where AI answers mention you or your competitors, and what’s blocking you, technically and in content.
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02
Strategy
The questions your customers ask, the queries worth winning, and the pages that should answer them.
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03
Implementation
Technical fixes, structured data, content updates and new answer pages, done by the same team that builds websites.
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04
Monthly reporting
What changed, what it means and what we do next. Data that connects to real decisions, not vanity dashboards.
- Search visibility
- Impressions, clicks, top queries
- AI visibility
- Tracked questions, mentions, citations
- Competitors
- Who AI names instead of you
- Technical health
- Issues found and fixed
- Next month
- Three recommended actions
SEO and AI visibility questions, answered.
What is the difference between SEO, AIO, GEO and AEO?
SEO helps you rank in search results. AIO makes your pages strong sources for Google’s AI Overviews and AI Mode. GEO helps AI assistants like ChatGPT and Perplexity understand and recommend your brand. AEO structures content so it can be lifted as a direct answer. They overlap, and SEO is the foundation for all of them.
Do I still need SEO if people use ChatGPT?
Yes. AI assistants and AI Overviews draw on web pages that search engines index. Strong SEO is what makes your site a source worth citing.
Can you guarantee my brand appears in AI answers?
No one can. Search engines and AI companies decide what they show. We guarantee the work: a technically sound, well-structured site with clear answers, and honest monthly reporting on where you appear.
How long until I see results?
Technical fixes can show up within weeks. Content and authority build over months. Your monthly report shows progress from the first month, so you are never guessing.
How do you measure AI visibility?
We track a set of questions your customers ask in AI assistants and Google, record when your brand is mentioned or cited, and combine that with Search Console and GA4 data, including referral traffic from AI tools.
Do I need an llms.txt file?
Not always. It is an emerging proposal that helps AI agents find a site’s key content. We add one when it is useful for your site, as part of AI crawler access.
Can I hire you for SEO, AIO or GEO separately?
Yes. Each discipline can be scoped and priced on its own, or combined. Most clients start with SEO and add AI visibility on top.
Do you work in Spanish?
Yes. We run visibility work in English and Spanish, including bilingual sites with the right language signals for each version.
Don’t just rank.
Be the answer.
See where you show up today, in search and in AI answers. A real person replies within 24 hours.